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The Grail Matrix 2x05

Daily Grail's guide to what's currently major, dull, profound, and trivial.

A breakdown of this week's Grail Matrix:


  1. Jean Arnault wearing a mini Daniel Roth

  2. Nadine Ghosn and Lil Yachty's color therapy

  3. The opening of AP House Milano

  4. AP's Royal Oak Perpetual Calendar John Mayer edition


  1. Mark Wahlberg spotted in a NORQAIN Wild One

  2. Phillips raising $420,000 with FP Journe for Breast Cancer Research

  3. Phoebe Philo dropping her second edit this week

  4. The return of the Hermès Shoulder Birkin

Trivial (and Dull):

  1. Prada shamelessly knocking off The Row's Margaux

  2. Mark Zuckerberg calling Anant Ambani's Richard Mille 'cool'

  3. Having no idea what Dune is but feeling the need to see it

  4. Falling for the Chloé wedge marketing stunt

Dull (and Profound):

  1. Victoria Beckham making a broken foot chic

  2. The Row's 'No Social Media and Influencers' policy

  3. Aimé Leon Dore being way too mainstream

  4. Starbucks now offering lavender lattes


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