The Grail Matrix 2x03

Daily Grail's guide to what's currently major, dull, profound, and trivial.

A breakdown of this week's Grail Matrix:

Profound:

1. The AP x Tamara Ralph's Royal Oak Concept

2. The Breitling x Victoria Beckham Chronomats

3. G-SHOCK's ref. 5600 by Ben Clymer

4. Dimepiece's watch breakdown of The Sopranos

Major:

1. Bremont's collection for Argylle

2. The much-needed return of the Bulgari Bulgari

3. The 2024 Hermès price increases

4. The Lacoste x Highsnobiety collab

Trivial (and Dull):

1. Lewis Hamilton joining Ferrari

2. The drop of Kanye West's Vultures album

3. The TikTok tween takeover of Sephora

4. Life imitating art with Margot Robbie's Oscar snub

Dull (and Profound):

1. Travis Kelce and Taylor Swift's Wove Made tennis bracelets

2. The news of Pharrell's LEGO biopic

3. Brands shamelessly making products for Lunar New Year

4. Schiaparelli's Spring 2024 Couture show