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The Grail Matrix 2x01

Daily Grail's guide to what's currently major, dull, profound, and trivial.

A breakdown of this week's Grail Matrix:


  1. Malaika Crawford's new season of Hodinkee's Watches in the Wild

  2. Frédéric Arnault being named the CEO of LVMH Watches

  3. Rolex's Day-Date in honor of the Vienna Philharmonic

  4. Selena Gomez in a Bulgari Serepenti at the Golden Globes


  1. Barry Keoghan wearing an IWC Top Gun "Lake Tahoe"

  2. The chokehold Timothée and Kylie's relationship has on us

  3. Knowing you'll never have a week like Jeremy Allen White

  4. The Succession prop auction by Heritage

Trivial (and Dull):

  1. The Row 'Margaux' being coined a 'future heirloom' by Vogue

  2. Not knowing what to think of Saltburn

  3. Curb Your Enthusiasm ending this year

  4. Hermès $125 envelope

Dull (and Profound):

  1. LeBron James in Louis Vuitton's Spring campaign

  2. Debating whether or not to participate in 'Dry January'

  3. Céline's collab with Master & Dynamic

  4. Anything the founder of Lululemon says


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